Logo Story
The Kook Do Kooo logo combines bold, elegant typography with a geometric diamond at its core symbolizing the iconic “khazana” chase from Phir Hera Pheri. The structured diamond contrasts the playful letterforms, capturing the game’s mix of chaos, wit, and strategy. Its gold hue reflects value, mischief, and the high stakes that drive the gameplay.
Concept Note
The redesign brings a retro charm to Sepoy & Co.’s lemonade labels through classic elements like a decorative border, bulb-inspired accents, and a bold yellow “LEMONADE” panel. Vintage-style fruit illustrations for rose, mixed berry, tropical, and peach further enhance the nostalgic feel. These retro cues are balanced with a clean, modern layout, creating packaging that feels both familiar and fresh.
Project Brief
This project focuses on redesigning the bottle labels as secondary packaging for Sepoy & Co.’s lemonade range. The goal was to introduce a retro-inspired look while keeping the brand fresh and contemporary. Vintage badges, simple illustrations, and soft colour palettes were used to enhance recall and shelf presence. The result is a cohesive, nostalgic, and visually appealing label system across all flavours.
Project Brief
This project focuses on redesigning the bottle labels as secondary packaging for Sepoy & Co.’s lemonade range. The goal was to introduce a retro-inspired look while keeping the brand fresh and contemporary. Vintage badges, simple illustrations, and soft colour palettes were used to enhance recall and shelf presence. The result is a cohesive, nostalgic, and visually appealing label system across all flavours.
SEPOY & CO
SEPOY & CO
SEPOY & CO
A retro-inspired rebranding of these lemonade bottles, blending nostalgic charm with a fresh, modern appeal.
