Project Brief
This project involved designing an innovative cereal packaging for Slurrp Farm, aimed at young children. The goal was to create a fun, functional, and visually appealing pack that stands out on shelves. Inspired by the brand’s mascot, a unique keyline was developed to form a playful, character-shaped box. The design balances practicality, brand identity, and child-friendly appeal, making the product engaging for kids and parents alike.
Project Brief
This project involved designing an innovative cereal packaging for Slurrp Farm, aimed at young children. The goal was to create a fun, functional, and visually appealing pack that stands out on shelves. Inspired by the brand’s mascot, a unique keyline was developed to form a playful, character-shaped box. The design balances practicality, brand identity, and child-friendly appeal, making the product engaging for kids and parents alike.
Concept Note
The concept was to create a mascot-based packaging design that makes healthy eating exciting for children. Using the Slurrp Farm mascot as the foundation, the pack was shaped through a unique keyline to resemble a friendly character. Bright colors, playful illustrations, and soft forms were used to attract kids’ attention while maintaining the brand’s natural and wholesome image. The design transforms an everyday cereal box into a fun, interactive experience, encouraging children to engage with the product and enjoy mealtime.
Concept Note
The concept was to create a mascot-based packaging design that makes healthy eating exciting for children. Using the Slurrp Farm mascot as the foundation, the pack was shaped through a unique keyline to resemble a friendly character. Bright colors, playful illustrations, and soft forms were used to attract kids’ attention while maintaining the brand’s natural and wholesome image. The design transforms an everyday cereal box into a fun, interactive experience, encouraging children to engage with the product and enjoy mealtime.
SLURRP
SLURRP
Designing a Kid-Friendly, Mascot-Based Cereal Packaging for Slurrp Farm
